Barry FergusonSenior Director of Finance
As senior director of finance of one of the nation’s fastest growing voice and broadband Internet providers focused exclusively on serving small businesses, Barry has ownership of budgeting, planning and analysis, as well as overseeing stock option valuation and administration. Rapid and continued growth made using spreadsheets for modeling, forecasting and sensitivity analysis cumbersome and unmanageable. Often, there was little time to understand the data or see what was behind the numbers. A more robust solution was needed for timely and accurate forecasting.
Barry and his experienced team thoroughly researched the many options for a financial performance management (FPM) solution. His leadership and his team’s determination resulted in taking a quantum leap from their primitive spreadsheet structure to a powerful and unified analytics platform. With all necessary data residing in one place, Barry is able to ‘slice and dice” the data for improved visibility and flexibility. Moreover, it is now possible to easily marry the financial and operational data so Barry and the groups he supports can make better and more informed decisions that affect the company’s bottom line.
Initially deploying the solution in the finance area, Barry and his team are now learning new ways to apply their FPM solution to other functional areas in the company including HR, operations and accounting. Barry’s team has been recognized by top management all the way down to individual contributors for what they have been able to accomplish. Known by his team for his high quality and efficiency expectations, Barry has created a world-renowned finance group everyone at the company appreciates and respects.
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