Industries >Media & Entertainment
IBM Cognos TM1, Revelwood Lightspeed, Revelwood Dynamo!
When we think of entertainment companies—particularly those in film and TV—and their profits, we often think short-term. How much did a film make over opening weekend? How much was its total box office take? Or what are a TV show’s ratings and what ad rate is it commanding?
But media and entertainment companies have to evaluate and analyze profit based on a film or TV show’s lifetime value (often usually a ten-year horizon). And when you are talking about a major player in the international entertainment market that can become a very complex exercise.
This entertainment company is behind many of the best film franchises in history. The company specializes in work that spans the entire entertainment spectrum, including production of original content, postproduction effects and audio for external clients, licensed products and gaming. The diverse media company wanted to understand the overall lifetime value of a wide range of products, spanning different units of the organization.
Revelwood designed and developed an “ultimates” solution using IBM Cognos TM1 that is time-based and captures the expected revenue and costs of film and TV titles and projects the overall lifetime value. The TM1-based system handles revenue and expense planning for launching new titles based on all revenue streams generated including domestic theatrical box, DVD, network TV, pay TV, cable TV and other ancillary markets within any time period. The solution also enables the media and entertainment company to stream costs over the lifetime of any given title, and to match costs to revenues to comply with GAAP standards. This deep dive into the costs and earnings by title also allows the company to determine the film price for post-release to ancillary markets such as distributors.
The company is now able to answer questions such as:
- What is the lifetime value of specific film titles?
- What is the lifetime value of television titles?
- How can we amortize the expenses by title to match projected revenues of that title over the span of ten years?
So while any given film or TV show may quickly disappear from our minds, it has a much longer lifespan from a financial and overall profitability perspective. Now this media company can see and project the impact each and every production can make on the company’s bottom line.
With the IBM predictive analytics-based sales and marketing application, this insurance company is able to prioritize lead lists, resulting in an average 45% success rate for sales. Read More
Using IBM PCI, this B2B retailer can increase incremental sales by optimizing the advertisements it serves up to specific customers in its predictive digital marketing platform Read More
Travel & Transportation (Airline)
With an operational analytics solution in TM1, the airline is better able to identify problem areas in its operations and can understand, react to and plan for trends based on a number of variables. Read More
Media & Entertainment
Using an "ultimates" module in TM1, this entertainment company can capture the expected revenue and costs of film and TV titles and project the overall lifetime value. Read More
Real Estate Investment Trust
A TM1-based capacity planning and lease analysis solution enables this real estate company to analyze granular information by tenant, by lease and by building. Read More
Oil & Gas
Using an operational forecasting and capacity planning solution in TM1, this oil and gas company has much better visibility into its operations by pipeline, by movement and by customer. Read More
As a result of a TM1-based volume planning, demand planning and capacity planning solution, this roofer knows which plants are under-performing or over-performing and how to optimize production. Read More
Food & Beverage
With a TM1-based demand and sales planning system, this brewer can now make strategic decisions on where to invest marketing and sales support by wholesaler. Read More
With a TM1-based volume planning solution, this beverage manufacturer can now anticipate demand based on previous sales volume in many different ways. Read More
With IBM Cognos TM1, this financial services firm can more easily keep track of its clients and its assets under management to better understand how different aspects of its services are performing. Read More
Using IBM Cognos TM1, this global publisher relies on a technical planning model to perform granular, top-down planning, such as by individual subject categories and product types. Read More
With a TM1-based demand planning application, this professional services firm can analyze demand by role, project, geography and status. Read More
Since deploying an incentive compensation solution in TM1, the hotel has seen significant process efficiencies, a reduction in calculation and payout errors and improved visibility for advanced analytics. Read More
With Revelwood Lightspeed and IBM Cognos TM1 on Cloud, this investment bank extended its key financial planning and reporting information to more decision makers throughout its organization. Read More